Privacy Policy

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Privacy Policy

The Wheel Deal Alloy Wheel Refurbishment Ltd
Effective date: 1 September 2025

Registered office: Unit 5 Chalkin Business Park, Tunbridge Wells, England, TN2 3UG
Company number: 16144202

The Wheel Deal Alloy Wheel Refurbishment Ltd (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with our website (www.wheeldealalloys.co.uk) or respond to our marketing via Google Ads and Meta (Facebook/Instagram), limited to UK audiences.

1. Who We Are

We are a UK-based private limited company (Company number: 16144202), registered at Unit 5 Chalkin Business Park, Tunbridge Wells, TN2 3UG. We act as the “data controller” of your personal data under the UK GDPR.

2. Information We Collect

We may collect and process:

• Personal identification details (e.g., name, email, phone number) when you contact us.

• Service-related information (enquiry details, booking specifics).

• Website usage data (IP, cookies, browsing behaviour via analytics and ad platforms).

• Marketing interaction data (interactions with our ads on Google and Meta).

3. How We Use Your Information

We use personal data to:

• Deliver alloy wheel repair/refurbishment services.

• Respond to enquiries and manage bookings.

• Provide targeted local advertising on Google Ads and Meta (UK audience).

• Monitor and optimise website performance.

• Fulfil UK legal obligations.

We do not sell or rent your data to third parties.

4. Legal Basis for Processing

Our lawful bases under UK GDPR include:

• Contractual necessity (providing requested services).

• Legitimate interests (targeted local marketing).

• Consent (e.g., non-essential cookies).

• Legal obligation (e.g., record-keeping).

5. Sharing Your Data

We may share data with:

• Technology platforms (Google, Meta – for advertising and analytics).

• Service providers (website hosts, booking systems).

• Authorities (when required by law).

All third parties must ensure data security and limit use as authorised.

6. Cookies and Tracking

Our site uses cookies and tracking tools to:

• Understand user behaviour.

• Deliver tailored ads locally in the UK (via Google Ads, Meta).

You may manage or disable cookies via your browser settings. See our Cookie Policy for more detail.

7. Data Retention

We retain your personal data only as long as necessary for the purposes described, and to comply with UK legal or tax obligations.

8. Your Rights

Under UK GDPR, you may:

• Access the data we hold about you.

• Request corrections or deletion.

• Object to or restrict processing (including marketing).

• Withdraw consent at any time.

• Complain to the Information Commissioner’s Office (ICO) if dissatisfied with how we handle your data.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, alteration, or destruction.

10. International Transfers

Though our marketing is UK-focused, third-party service providers (e.g., Google, Meta) may process data outside the UK. We ensure suitable safeguards (like Standard Contractual Clauses) are in place.

11. Contact Us

If you have any queries about this policy or your data, contact our Data Protection Officer:

Email: sales@wheeldealalloys.co.uk